Entertaiment refers to a wide array of forms and practices that engage and divert audiences. These include art, music, film and television, literature, games, architecture, branded entertainment, and more. It is an increasingly global and multi-disciplinary industry that has influenced many sectors such as e-commerce and retail marketing. The word derived from the Latin intertenere, a compound of the prefix inter meaning “inside” and the suffix tenere. Its root, however, is Indo-European ten, which means to stretch or extend.

Read the full article here: Entertaiment. Article by Katherine Hess.

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